Podcasting
A Niche Audience for $30 or Less
Podwhat?
- Podcast = audio file + RSS
- MP3 or Enhanced?
- Survey your audience?
- MP3 or Enhanced?
- Podcasts vs. audioblogs
- One likely distinction: original content
- It's Show Business, But Likely Without the Business
Mythiness
- You don't need an iPod to listen
Contempt & Disdain
- "I call it 'downloading audio files'."
Why Would I Podcast?
- Is There Something You'd Like To Get Across To People That Would Work Better If They Heard It?
Who is Likely to Listen?
- Commuters
- Those Wacky Kidz
- Anybody Who Likes the Concept of Radio But Not the Dismal Reality of It
Preparation
- A Memorable, Easy-to-Say Domain
- A Webhost
- Plug-and-Play Podcaster Services
- Libsyn
- Odeo
- Plug-and-Play Podcaster Services
- A Draft Show Format
- Do You Need A Co-Host?
- How Often Do You Figure You'll Have An Extra ~4 Hours?
- Alternately, What Kind of Expensive Equipment Do You Have Hanging Around?
- A Microphone
Pick a Topic & Stick To It
- Breaking Through the Fourth Wall is Fine, But Don't Invite Your Audience Backstage
- Things What Belong in the Hamper
- Apologies
- Tenuous Plans
- Chores
- Producing & Marketing Your Show
- Episode Numbers? The hell?
- You'll Have a Whole Web Site For This
- Laughing At Your Own Jokes
- Things What Belong in the Hamper
Top 10 Things To Avoid
- Synthesized Voices
- Copyrighted Material Outside Your Control (*cough*)
- Heavy Breathing
- Slander
- Surprises
- Dead air, um, dead air.
Audience Participation
- Comments
- Contests
- Voice Mail
The Process
- The Hard Part: Stay Up To Date
- Build a (Short?) List of Keywords and Check These Services Daily:
- Google Blog Search
- Google Groups (hard core? "Usenet")
- del.icio.us/your-search-term-here
- Flickr tags
- Google News
- Podzinger ← hard. core.
- Any Site You Can Think of That Provides A Subscription Feed For Your Search Term(s)
- You Are Using a Feed Reader, Right?
- Recommendation: One-Button "Next" Function
- Build a (Short?) List of Keywords and Check These Services Daily:
The Process
- Skim, Read, Copy, Paste
- Decide If It's Pertinent
- If Only Slightly Pertinent, Is It Super Entertaining?
- Decide If It's Pertinent
- Copy Into a Separate File:
- Any Quotable Section(s)
- Source URL (or "URI" for the hard core)
- Source Title
- Source Author
The Process
- "Live On Tape" vs. "Fix It In Post"
- Massaging Your Feed
- HTML Named Entities: Good Luck
- — Is Hard Enough; Now I Have to Memorize &8212;?
- Recommendation: A CMS That Converts Characters
- Alternately, Here’s a List of Character Codes
- HTML Named Entities: Good Luck
Contest! Who Has An Idea For a Show?
- Maybe something about…
- Civil Liberties?
- Service Oriented Architecture?
- Wal*Mart?
- Ubiquitous Computing?
- Cooking?
“Show Notes”
- Link To Everything Not Yours
- Big, Prominent Search Box
- Subscription Feed(s) In Your <head> On Every Page
- Make Listening & Subscribing Easy
- Should You Create Transcripts? (Merlin Mann of 43Folders says…)
Marketing Your New Show
- Follow Leads
- Some Sort of Non-Lame Stats Package
- Mint
- MeasureMap
- Google Analytics
- Some Sort of Non-Lame Stats Package
- E-mail People That You…
- Linked To
- Got E-mail From
- Admire
- Despise
Some Example Stats
Marketing Your New Show
- Get You A Logo
- Collaborate With Other Podcasters
Here’s One Way To Go About It
About This Presentation
“Podcasting — A Niche Audience for $30 or Less” was produced using S5, a slide show format based entirely on Web Standards (HTML, CSS, DOM Scripting).
S5 is also:
- completely free for any use
- much faster to compose in than PowerPoint (or similar) programs
- search engine-friendly (you can link to individual slides, even)
- completely accessible
and it doesn’t force people to use expensive and bulky software to view your presentation.
On the web at: theynow.com/niche-audience/